Proper planning prevents pathetically poor performance.

If you have a copywriting project you’d like to discuss with us then we’re going to need answers to the following questions:

Background to the project

– history, present situation and where you are heading

What do you want

– website, brochure, press ads, email, case study, compete new brand story. How will the message be delivered?

Competitive analysis

– competitors, strengths, weaknesses, opportunities, threats and issues affecting your market


– what are you trying to achieve?

Target Audience

– who are they and what makes them tick?

Single-minded proposition

– what’s the single most differentiating and motivating message to get the target audience to respond in the way you want?


– what information can you give us to support the proposition and persuade the target audience you can deliver what you promise?

Tone of voice

– professional, fun, logical, emotive…?

Practical stuff

– budget, timing and any other important things we should know?

Wales & West Trains

Calling all motorists. It’s cheaper and quicker by train.

BG Developments

Rich property pickings in Bulgaria.

Jayline Fork Lift Truck Accessories

Speaking the customer’s language.

1625 Independent People

Giving a charity a strong story and a clear sense of direction