Copywriting that: differentiates, motivates
and exaggerates
A story that sells does these three things.
Whatever the copywriting job we always have them at the forefront of our mind.
Differentiate:
We’ll make sure you stand out from the crowd by doing everything we can to create a real point of difference between you and your competitors.
Motivate:
We’ll make that point of difference meaningful, engaging and moving by getting into the consumer’s heart and mind.
Exaggerate:
We’ll tell your story in the most remarkable, powerful and memorable way possible, using imagination, wit, style and craft, to maximise the effect.
We like what Einstein said:
“If you can’t explain it simply then you don’t understand it well enough”.
Hopefully this explanation of our copywriting approach is simple enough to reassure you that we know what we are doing.
How do we achieve these three things? By following a proven process.