Marketing people – big headed, empty headed, or both?

Marketing people – big headed, empty headed, or both?

I believe that marketing has to be creative to be effective.  If it isn’t creative it won’t sell.  People don’t buy dull. In my experience, however, many of those in our industry have not equipped themselves mentally to make an effective contribution when it comes to...
Germany wins the war (of Christmas commercials)

Germany wins the war (of Christmas commercials)

I always have a problem with the John Lewis Christmas commercials.  What’s the word?  Oversentimental. Mawkish. Schmaltzy.  Cringeworthy.  Crass.  They just set my teeth on edge with their saccharine drenched scripts, cute kids and oh-so-adorable animations. This year...
Copywriters are revolting

Copywriters are revolting

If you’ve read a few of my previous posts you’ll realise that I’m not uncritical of the marketing industry and those who work in it.  However, I assumed this was simply because I’m a sad old git who just doesn’t “get it” any more.  I was therefore very surprised, and...
Want to succeed in business?  Think like Oscar Pistorius

Want to succeed in business? Think like Oscar Pistorius

Imagine you were Oscar Pistorius the day after you’d shot your girlfriend.  Would you be thinking “I need the best legal team that money can buy.”?  Or “How can I get a legal team on the cheap and save myself a few rand?” Dumb question. Now imagine you own a business...