Headlines that get attention – lots of it.

Gorgeous Gold

Already a favourite with jewellers, Gorgeous Gold was a relatively unknown brand to the many consumers who ‘stumbled’ across it in their local jewellery outlet.

Dave and Bev at DB Communication by Design were tasked with creating sales support items and point of sale materials that were eye-catching yet suggested sophistication – the objective was to encourage retailers to move the range from a drawer behind the counter and give it pride of place in the shop window.

Dave and Bev had an idea to tell an aspirational celebrity story but I provided the line to make it work a little harder.