Just like his mother used to make them…
Proper Cornish Pasties
I was asked to come up with a sales presenter that could be given or sent to potential trade customers and retail outlets. With a name like Proper Cornish Pasties it had to tap into the local heritage and establish the product’s provenance. However, a lot of brands do that, so it would hardly be original. I felt it was important to add a bit of a twist – something to differentiate this particular one from all the other Cornish pasties out there, whet the appetite and put a smile on the reader’s face at the same time.
Then there was a pocket on the inside back cover with fact sheets on the company, the different products in the range, price lists and so on.
Sales presenters have to be factual – but that doesn’t mean they have to be boring!