by 2020_56ho6v | Jan 21, 2020
An advertising challenge straight from hell. Clover Low Fat Spread I did this campaign when I was at Young & Rubicam in London, working with art director Paul Pickersgill. The brief asked us to create a “tastes buttery” story. And insisted that it had to have... 
by 2020_56ho6v | Jan 21, 2020
A taste as distinctive as the place it came from. Stubbs White Rum In the early 90’s I was a copywriter at Young & Rubicam, in their London office, working with Art Director Paul Pickersgill. We had started on the agency’s least sexy accounts (narrowly escaping... 
by 2020_56ho6v | Jan 21, 2020
The gift that keeps on giving Oxfam I was asked to write the first ever Oxfam Unwrapped Christmas catalogue. It was designed by Hunter Design but I had to work directly with the people at Oxfam. The way the catalogue worked was not to buy a gift for your friend or... 
by 2020_56ho6v | Jan 21, 2020
The fruity secret of softer, smoother skin Palmolive Soap In the 1980s The Body Shop appeared on the scene and shook up the soap market with products that sounded nice enough to eat– mango, coconut, honey, strawberry. It was timely, as the green movement was gaining... 
by 2020_56ho6v | Jan 21, 2020
How to tie the knot – blogs for brides to be Clevedon Hall Wedding Venue A few years ago I was invited to start writing blog posts for Clevedon Hall, a local wedding venue. I had misgivings. I’m not the most obvious choice when it comes to writing about all...