by 2020_56ho6v | Feb 17, 2020
How to scare people into buying your product. Whitelight Risk Management Software Way back in the 1990s a software development company In Palo Alto in San Francisco’s Silicon Valley was funded by a consortium of major US banks to develop a new generation of risk... 
by 2020_56ho6v | Feb 7, 2020
The branding equivalent of mission impossible. Loza When I worked at Young & Rubicam, with art director Paul Pickersgill, it was very competitive. You had to fight hard to get on the better accounts and to be given the best briefs. Commuting daily from Bristol... 
by 2020_56ho6v | Jan 28, 2020
Let’s take the **** out of silly drinks. Wadworths 6X Ale There are over 1000 breweries in the UK, creating some very distinctively named beers – Old Speckled Hen, Bishop’s Finger, Hedge Monkey, Dorothy Goodbody’s Country Ale, Old Peculier. By comparison Wadworth 6X... 
by 2020_56ho6v | Jan 21, 2020
An advertising challenge straight from hell. Clover Low Fat Spread I did this campaign when I was at Young & Rubicam in London, working with art director Paul Pickersgill. The brief asked us to create a “tastes buttery” story. And insisted that it had to have...