Is Samsung pulling the wood over your eyes?

Is Samsung pulling the wood over your eyes?

My wife bought a new phone last weekend – a Samsung Galaxy S 4 mini.  It’s really hi-tech, as you would expect. When the guy had finished demonstrating it he packed the phone away for her in the little cardboard box.  Nothing strange there you might think.  But why...
Caveat emptor – hire copywriter with caution

Caveat emptor – hire copywriter with caution

We all know that advertising, marketing and branding is the art of creating stories that sell.  But how far can you stretch the truth before it becomes a downright lie?  I was recently shocked to discover how elastic a line some copywriters take, especially when it...
How to sell icecream to Eskimos

How to sell icecream to Eskimos

I recently gave a talk at the Bath & Bristol Marketing network.  I shared a few ideas on how to create demand for products in an overcrowded market full of disengaged consumers. My good friend Sam of Airhead Animation very kindly captured it on his iPhone, then...
Why designers need copywriters – a cautionary tale

Why designers need copywriters – a cautionary tale

[vc_row][vc_column][vc_column_text]I hate to see someone blow it simply because they thought they didn’t need a copywriter. I came across an instance of this the other day.  Sadly, I know them.  They’re actually very successful and well known designers.  And nice guys...