Is Samsung pulling the wood over your eyes?
My wife bought a new phone last weekend – a Samsung Galaxy S 4 mini. It’s really hi-tech, as you would…Read More
Good communication – vital if you want to create trust
Branding, so we are told, is all about creating trust. But it is so easy to make mistakes if we don’t…Read More
How to sell icecream to Eskimos
I recently gave a talk at the Bath & Bristol Marketing network. I shared a few ideas on how to create…Read More
Why designers need copywriters – a cautionary taleI hate to see someone blow it simply because they thought they didn’t need a copywriter. I came across an instance... Read More
Why most small start-ups don’t need to worry about branding
In my previous post I explained why building a reputation always used to come before building a brand – and that…Read More
Which came first – the reputation or the brand?
A colleague of mine, Trevor Lever, made an interesting point in a recent post that got me thinking (Trevor talks a…Read More
Beware – your ego makes you vulnerable to mendacious marketers.
Nobody likes to feel small, ignored and powerless. Smart marketers understand this, and use the knowledge to make suckers out of…Read More