Is Samsung pulling the wood over your eyes?

My wife bought a new phone last weekend – a Samsung Galaxy S 4 mini.  It’s really hi-tech, as you would…

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February 2, 2014 by

Caveat emptor – hire copywriter with caution

We all know that advertising, marketing and branding is the art of creating stories that sell.  But how far can you…

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January 16, 2013 by

Good communication – vital if you want to create trust

Branding, so we are told, is all about creating trust.  But it is so easy to make mistakes if we don’t…

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How to sell icecream to Eskimos

I recently gave a talk at the Bath & Bristol Marketing network.  I shared a few ideas on how to create…

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Why designers need copywriters – a cautionary tale

I hate to see someone blow it simply because they thought they didn’t need a copywriter. I came across an instance...
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Why most small start-ups don’t need to worry about branding

In my previous post I explained why building a reputation always used to come before building a brand – and that…

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Which came first – the reputation or the brand?

A colleague of mine, Trevor Lever, made an interesting point in a recent post that got me thinking (Trevor talks a…

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Beware – your ego makes you vulnerable to mendacious marketers.

Nobody likes to feel small, ignored and powerless.  Smart marketers understand this, and use the knowledge to make suckers out of…

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