January 16, 2013 by

Good communication – vital if you want to create trust

Branding, so we are told, is all about creating trust.  But it is so easy to make mistakes if we don’t…

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August 25, 2011 by

How to become a Jargonaut

I recently asked an American client of mine (politely!) why she didn’t do a particularly routine  editing job herself – I…

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