Copywriting has become a joke

Copywriting has become a joke

Woman goes into a bar and orders a gin & tonic.  Barman mixes it, puts slice of lemon on top, she pays for it, then takes a sip. She calls barman back and says “I asked for a gin & tonic, but this is vodka & soda!”. He replies “Gin & tonic, vodka &...
Marketing full of empty promises leaves you feeling hungry

Marketing full of empty promises leaves you feeling hungry

Towards the end of last year I attended a marketing workshop in a cafe on Bristol’s Whiteladies Road. Afterwards four of us had lunch. The experience epitomises much of what’s wrong with marketing these days – empty promises that create nothing but...
Marketing people – big headed, empty headed, or both?

Marketing people – big headed, empty headed, or both?

I believe that marketing has to be creative to be effective.  If it isn’t creative it won’t sell.  People don’t buy dull. In my experience, however, many of those in our industry have not equipped themselves mentally to make an effective contribution when it comes to...
Is Samsung pulling the wood over your eyes?

Is Samsung pulling the wood over your eyes?

My wife bought a new phone last weekend – a Samsung Galaxy S 4 mini.  It’s really hi-tech, as you would expect. When the guy had finished demonstrating it he packed the phone away for her in the little cardboard box.  Nothing strange there you might think.  But why...
Dumb & dumber.  Where marketing is headed.

Dumb & dumber. Where marketing is headed.

I recently received a flyer in the post from SouthernElectric.  It’s a classic example of how, in recent years, a huge number of people in marketing, from the creatives to the clients, have utterly lost the plot – the industry is now full of people who really don’t...