Copywriting has become a joke

Woman goes into a bar and orders a gin & tonic.  Barman mixes it, puts slice of lemon on top, she…

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Marketing full of empty promises leaves you feeling hungry

Towards the end of last year I attended a marketing workshop in a cafe on Bristol’s Whiteladies Road. Afterwards four of us…

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Marketing people – big headed, empty headed, or both?

I believe that marketing has to be creative to be effective.  If it isn’t creative it won’t sell.  People don’t buy…

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Is Samsung pulling the wood over your eyes?

My wife bought a new phone last weekend – a Samsung Galaxy S 4 mini.  It’s really hi-tech, as you would…

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Dumb & dumber. Where marketing is headed.

I recently received a flyer in the post from SouthernElectric.  It’s a classic example of how, in recent years, a huge…

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Sad Men

Pretentious, Moi? I’ve been trying to write a new website for myself – and struggling.  It’s not just that writing about…

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How to sell icecream to Eskimos

I recently gave a talk at the Bath & Bristol Marketing network.  I shared a few ideas on how to create…

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April 25, 2012 by

I work in marketing and I bring greetings from Planet Brand

After watching those videos on workplace rage (see my previous post) I chanced upon a page (back cover) in the latest…

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October 30, 2011 by

Want your marketing to work? It all starts with a good brief.

How do you get from a blank sheet of paper to a communication that achieves the results you want, with the…

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Look at all the lonely people – how T Mobile targets your insecurities

Chris in Cape Town (well, about 20 minutes from there) commented on my “We’re sold on you” post and asked what…

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