Copywriting has become a joke
Woman goes into a bar and orders a gin & tonic. Barman mixes it, puts slice of lemon on top, she…Read More
Marketing full of empty promises leaves you feeling hungry
Towards the end of last year I attended a marketing workshop in a cafe on Bristol’s Whiteladies Road. Afterwards four of us…Read More
Marketing people – big headed, empty headed, or both?
I believe that marketing has to be creative to be effective. If it isn’t creative it won’t sell. People don’t buy…Read More
Is Samsung pulling the wood over your eyes?
My wife bought a new phone last weekend – a Samsung Galaxy S 4 mini. It’s really hi-tech, as you would…Read More
Dumb & dumber. Where marketing is headed.
I recently received a flyer in the post from SouthernElectric. It’s a classic example of how, in recent years, a huge…Read More
How to sell icecream to Eskimos
I recently gave a talk at the Bath & Bristol Marketing network. I shared a few ideas on how to create…Read More
I work in marketing and I bring greetings from Planet Brand
After watching those videos on workplace rage (see my previous post) I chanced upon a page (back cover) in the latest…Read More
Want your marketing to work? It all starts with a good brief.
How do you get from a blank sheet of paper to a communication that achieves the results you want, with the…Read More
Look at all the lonely people – how T Mobile targets your insecurities
Chris in Cape Town (well, about 20 minutes from there) commented on my “We’re sold on you” post and asked what…Read More