Take a trip with the Citroen C4 Cactus

Take a trip with the Citroen C4 Cactus

A lot of today’s TV commercials leave me smiling – but not for the reasons intended.  The creatives are being forced to jump through ever more ridiculous hoops to make mundane products appear remarkable.  With results that are unintentionally amusing. A car that takes...
Don’t be boring

Don’t be boring

  If there was only one bit of advice I could give about marketing, and how to get the results you want, it would be this – don’t be boring.  Kind of obvious really.  Be boring and be invisible. Yet how many marketing campaigns these days really grab the...