by 2020_56ho6v | Jan 21, 2020
Complete rebrand of the UK’s largest importer of martial arts clothing and equipment Bytomic Martial Arts Equipment On this occasion I was asked to create a complete new brand story from scratch. This involved not just the background thinking for the positioning,... 
by 2020_56ho6v | Jan 21, 2020
An advertising challenge straight from hell. Clover Low Fat Spread I did this campaign when I was at Young & Rubicam in London, working with art director Paul Pickersgill. The brief asked us to create a “tastes buttery” story. And insisted that it had to have... 
by 2020_56ho6v | Jan 21, 2020
A taste as distinctive as the place it came from. Stubbs White Rum In the early 90’s I was a copywriter at Young & Rubicam, in their London office, working with Art Director Paul Pickersgill. We had started on the agency’s least sexy accounts (narrowly escaping... 
by 2020_56ho6v | Jan 21, 2020
Bringing a bit of sex, drugs and rock and roll into B2B International Business Wales Wales is well known for many of things – rugby, sheep, unpronounceable place names, Tom Jones, the Millennium Stadium, Dylan Thomas, coal mining, wet weather, Charlotte Church. But... 
by 2020_56ho6v | Jan 21, 2020
The gift that keeps on giving Oxfam I was asked to write the first ever Oxfam Unwrapped Christmas catalogue. It was designed by Hunter Design but I had to work directly with the people at Oxfam. The way the catalogue worked was not to buy a gift for your friend or...